The Philadelphia Citizen

Let’s Save Democracy … Again!

Participants at the June deep canvassing event at Broad Street Love.

The strategy may seem hippy-dippy, but it’s the crux of an effective and proven tool known as “deep canvassing.” At its core, deep canvassing is focused less on persuasion and more on human connection. It has a success rate that’s 10 to 15 percent higher than normal canvassing, according to Changing the Conversation for Progress (CTC), a West Philly-based organization that trains people on the method of deep canvassing. Read more. Photo courtesy of Olivia Kram.